I’ll bring disappointment to businessmen and marketeers: SEO Copywriting practices won’t give you guaranteed SERPs. Easy and quick way to increase your sales and conversion doesn’t exist. Even if you’ll find tips and genuine tricks which are placed periodically you won’t get any idea what exactly will make your ranks increase in near future.
However, market best methods remain really valuable to use. These are trustworthy copywriting and SEO strategies – efficient techniques that in the long run have shown efficient in ranking, traffic raise, sales, click-through rates. They might furthermore strengthen trustworthiness and reputation.
We’ve posted list of 15 best techniques for 2014 year. All are following SEO and content guidelines. Use them to increase possibility of high ranking.
1. Write Initially
2014 Search engine optimization copywriting is focused on quality – nicely-written optimized material that attracts people. It stands to reason to write initially and then fix for search engines. Simply sort keywords after writing and this method will save you considerable time.
2. Attract
Attracting your audience as a article writer implies interacting with them. What will you do to engage your readers? You should begin with catchy title. When it is done you should keep your audience attracted. You can do this with creating connection on emotional level.
3. Apprise
Information is a gold. Once you’re promoting something people don’t want you to tell them it’s best product to increase sales. They want to know what benefits they will get from your service or product.
4. Relevance
Relevance belongs to aspects which influence on quality, so stay tuned. You shouldn’t bother if an article is irrelevant to your company. If your website, for example, provides domain name registration filling your content with information about internet marketing will only bring you to loss of audience.
5. More Than 300 Words
Though search engines have never mentioned about definite post length webmasters made conclusion that longest articles with 300 or more words length usually engage better. Longer articles are more attractive, therefore it is wise.
6. Remember Precepts
Definitely this tip is one of the best. You may seeking a way to influence on search engines, but keep in mind what copywriting is all about: marketing and selling. Your aim is to get conversion. And you’ll get it if you’ll remember commandments.
7. Create Skimmable Articles
To reach best benefit your article must be quickly read through. To explain, you should involve headings, subheads, bullet points and enough free space while writing content optimized for search engines. Outline main points with bold and italics.
8. Study Keyword Research
Keywords remain a nutshell of search, therefore it is important to understand how to find those which are bringing traffic. After Google swapped their old tool with new Planner, multiple SEO writers discovered it became harder to do keyword research. As an alternative you can use Moz Guide and SEJ Guide.
9. Keyword per Page
Proper search engine optimized article considers one topic per page. Also good SEO is targeting one main keyword per page, usually phrase with big number of searches and less competition. Other used must be associated to main or long tail keywords.
10. Optimize Body
Apply your main keyword 2-5 time according to length of article all over body copy. “Keyword density” have stopped being relevant to SEO and copywriting, but “over-optimization” still actual. So you should take care of number of times your keywords appear in article.
11. Start with a Question
Rhetorical questioning is a good method to start your article, it calls curiosity and attract readers. That might be your first sentence. By the way Google’s Hummingbird appears to like keyword-rich questions.
12. Hyperlink Keywords
While linking to your article from other pages or linking out from your content it can be useful to create link with text keyword. However, while performing this it is crucial not to use same phrase constantly, particularly within one page.
13. Read Your Article Aloud
Reading you article aloud could lead you to another point of view. Lots of good content writers do the same. If you think this is strange or don’t like your voice try text-to-speech software. Or ask your relatives to do this.
14. Call to Action
No matter blog or copywriting most likely you’d want your visitors to perform actions on your website, so ask them to do this. Call-to-action like “click here to register now” is working great even nowadays, also properly planned CTA that include keywords can raise conversion rates.
15. Go Social
The planet is social. If you’re not benefiting from social media networks you’re loosing a lot. Professional copywriting is insufficient. Motivate your audience to share your articles via social website with social buttons on your website.